Contents Intro: The Statistics 1. Create a Theme 2. Make it Fun 3. Tell a Story Summary: Lessons Learned Consider these two stats from a joint study by Crowdtap and Ipsos Media CT, as quoted in AdWeek: User Generated Content is trusted 50% more than any other media. User Generated…
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Patrick McGovern
Patrick McGovern is passionate about helping mid-sized marketers win big, through the combined power of brand building and digital advertising. He is CEO of brandigital marketing.
Focus on These 3 Practical Web Accessibility Fundamentals
Good user experience means your website's beauty is in the eye of the beholder. But what if the beholder is blind or visually impaired? In that case… beauty and accessibility become synonymous. Of course, when you're immersed in a major website development or re-design, it can be hard to think…
How to Achieve Sky-Scraping Success in Digital Marketing
Whether you call it goals, strategies or KPIs, a lot of the learning in the Centro Certified DSP Training Program had to do with thinking through what you're trying to achieve, before building out your form of attack.…